What led you to start your business?

After being bridesmaids in so many weddings we knew there was a need in the market for a place that offered cute and stylish dresses. We are both passionate about weddings and wanted bridesmaids to have a boutique designed just for them.

Tell me something about your business that people might not know.

We are also a great place to find prom dresses, as well as tuxes for grooms and accessories. And … we have a picture collage in the back room of all the ugly bridesmaid dresses we’ve had to wear.

What are the biggest challenges you’ve had to overcome as a business owner?

Always striving to make our business the best it can be. I like to call them all the “live and learn”  experiences. We welcome challenges and love trying to figure out the best way to handle them. It’s one of the things that makes us excited to come to work every day. Brides have enough to worry about … we want to make this fun and easy for them.

What drives your passion in this business?

What drives us is the creativity around owning our own business, as well as the customers’ own passion and vision for their weddings. It is so fun to hear each girl’s ideas and dreams about one of the most special days in their lives and to help them bring part of that to life.

What advice would you give somebody starting their own business?

Be passionate and love what you are doing. Surround yourself with a great team of people. Stick to your business philosophy and uphold your integrity.

Stuart’s Tip:  Jenni and Keri point out that sticking to their core philosophy has been a key to their success. That is a lesson all entrepreneurs would do well to learn. No matter how good or bad or busy or slow business is, sticking to what you do best and are most passionate about will always build a great foundation for a profitable business. It is also something your customers will notice and tell others about!

Twirl Chandler Jenni Hailer (480) 722-0000, jenni@twirlboutique.com, 2410 S. Gilbert Rd., Chandler, info@twirlchandler.com

Twirl Scottsdale Keri Chantler, (480) 221-1222, keri@twirlboutique.com, info@twirlscottsdale.com

www.twirlboutique.com

Written by By Stuart Preston, MyBusiness Advisors

This entry was posted on Friday, March 19th, 2010 at 2:58 pm and is filed under Q & A. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.