Jim McMichael of Everybody’s Auto Broker
Everybody’s Auto Buyer and Consignments is a consulting firm that specializes in helping consumers purchase and sell vehicles. They eliminate the hassles, frustrations and aggravations of the dealership experience while saving you time and money in the process. Everybody’s Auto Buyer and Consignments was created so the consumer can focus on family, friends, work and fun.
What led you to start your business?
I started in the automotive industry in 1977 and watched the small Mom and Pop dealers get bought out by the bigger corporate dealers. The industry was taking a big hit in the consumer trust index. I could see that the consumer on the sales floor as very unhappy with the process and some hated their new vehicle even before they drove off in it. I started Everybody’s Auto Buyer to offer them a non-intrusive and protective relationship.
Tell me something about your business
that people might not know. Most folks don’t know that we handle all aspects of the process for them. This includes making sure they are receiving a fair value for their trade, and that they are making the best decision on the incentives…cash versus interest rate. We make sure that they are making decisions based on solid information and that they make them at home on their time – no pressure.
What are the biggest challenges you’ve had to overcome as a business owner?
The economy has created my biggest challenges. Growth has been much slower than I forecasted. Getting the word out has been another tough aspect as we found that regular advertising was not very effective for us. So we count on our networking and word of mouth to get our message out. We’ve had great success as that goes.
What drives your passion in this business?
The satisfaction of knowing that we help people every time we get the opportunity of working with them and that each and every time we see the excitement and satisfaction our clients express when they are taking delivery of their new vehicle. On the consignment side, we see how relieved our clients are when they are meeting the buyer of their vehicle at the bank for the first time ever to get the cash for title done.
What advice would you give somebody starting their own business?
Make sure that you are in a position financially to take on the adventure of your life no matter what the economy does. I have seen so many businesses open and close because they weren’t, and as a small business man that saddens me. You need to make a commitment to make it work and you need to work at that commitment every day!!
Stuart’s Tip: Jim’s focus on creating an outstanding customer experience is spot on! Small businesses must ‘Wow!’ their customers. That way, the customers will return, and bring someone else with them the next time they visit. How do you Wow! your customers?
written by By Stuart Preston, MyBusiness Advisors
Jim McMichael of Everybody’s Auto Broker
Everybody’s Auto Buyer and Consignments is a consulting firm that specializes in helping consumers purchase and sell vehicles. They eliminate the hassles, frustrations and aggravations of the dealership experience while saving you time and money in the process. Everybody’s Auto Buyer and Consignments was created so the consumer can focus on family, friends, work and fun.
What led you to start your business?
I started in the automotive industry in 1977 and watched the small Mom and Pop dealers get bought out by the bigger corporate dealers. The industry was taking a big hit in the consumer trust index. I could see that the consumer on the sales floor as very unhappy with the process and some hated their new vehicle even before they drove off in it. I started Everybody’s Auto Buyer to offer them a non-intrusive and protective relationship.
Tell me something about your business
that people might not know. Most folks don’t know that we handle all aspects of the process for them. This includes making sure they are receiving a fair value for their trade, and that they are making the best decision on the incentives…cash versus interest rate. We make sure that they are making decisions based on solid information and that they make them at home on their time – no pressure.
What are the biggest challenges you’ve had to overcome as a business owner?
The economy has created my biggest challenges. Growth has been much slower than I forecasted. Getting the word out has been another tough aspect as we found that regular advertising was not very effective for us. So we count on our networking and word of mouth to get our message out. We’ve had great success as that goes.
What drives your passion in this business?
The satisfaction of knowing that we help people every time we get the opportunity of working with them and that each and every time we see the excitement and satisfaction our clients express when they are taking delivery of their new vehicle. On the consignment side, we see how relieved our clients are when they are meeting the buyer of their vehicle at the bank for the first time ever to get the cash for title done.
What advice would you give somebody starting their own business?
Make sure that you are in a position financially to take on the adventure of your life no matter what the economy does. I have seen so many businesses open and close because they weren’t, and as a small business man that saddens me. You need to make a commitment to make it work and you need to work at that commitment every day!!
Stuart’s Tip: Jim’s focus on creating an outstanding customer experience is spot on! Small businesses must ‘Wow!’ their customers. That way, the customers will return, and bring someone else with them the next time they visit. How do you Wow! your customers?
written by By Stuart Preston, MyBusiness Advisors
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February 4th, 2010 at 12:10 am
That was stimulating . I love your quality that you put into your writing . Please do continue with more like this.